The Five Forces Disrupting Associations in 2027
For most of their history, associations enjoyed a stable model. Members joined for information, credentials, and connection, and they renewed…
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For most of their history, associations enjoyed a stable model. Members joined for information, credentials, and connection, and they renewed…
Non dues revenue is one of the most powerful ways for an association to strengthen its finances, reduce its dependence…
Member engagement is the strongest predictor of whether your members will renew, participate, and champion your association, which makes it…
Member retention is the quiet force that determines whether your association grows or struggles, because keeping a member almost always…
Member experience is now the single biggest factor that decides whether your association grows or slowly fades. When members feel…
A question is moving through every association boardroom: if members can get answers, credentials, connections, and content from AI, why…
Ask most association executives what their members love about the organization, and you’ll get confident answers. Ask what members hate,…
Health plans have spent the last decade investing in customer experience. Call center scripts, digital portals, app redesigns, NPS dashboards.…
Most associations have a non-dues revenue problem they don’t want to admit. Leadership talks about diversification at every board meeting,…
Association leaders today face more complexity than ever. Member expectations are rising. Competition is coming from unexpected places. Technology is…
The association landscape can only be described as chaotic. Members increasingly view membership as a consumer product. They compare your…
If you want to improve the membership experience, you have to start with a simple truth. Members judge you against…
Most associations segment members by job title, specialty, or company type. That is a start, but it is rarely enough…
Most associations work hard to “deliver value,” yet they often struggle to explain why members join, stay, and promote. The…
The old approach to association events is fading fast. Selecting a nice venue, building a generic agenda, and adding a…
Most health plans and PBMs believe their primary value is the benefits design, networks, pricing, and clinical programs. Those elements…
Many associations say they care about member experience, but few treat it as the main driver of growth. The data…
Associations are entering a more chaotic era than most leaders want to admit. In fast-moving sectors like healthcare and technology,…
