Helping healthcare associations unlock hidden growth opportunities through a proven assessment and strategic planning system.

Many organizations know they have issues somewhere across the member experience. The hard part is identifying exactly where the opportunities are, and how to address them.
A two step path from diagnosis to a funded plan of action.
A comprehensive diagnostic assessment designed to identify strengths, weaknesses, and growth opportunities.
A customized strategic roadmap designed to improve retention, engagement, and revenue performance.
Every Scorecard delivers a clear category by category read of where your organization stands, and where the revenue is hiding.

Our team is passionate about Membership Experience®. We built this practice on a simple belief: associations deserve a clear, proven path to stronger retention, deeper engagement, and meaningful new revenue, rather than guesswork.
I have served the association space for more than 30 years and am grateful to be widely respected across the association marketplace. I am a multiple number one best selling author and a recognized Human Experience® subject matter expert, and I have served as an adjunct professor and as a fractional Chief Innovation Officer for a top medical school, which awarded me an honorary doctorate for my contributions to healthcare.
That experience shapes how our team works with you. We combine proven strategy with practical implementation so your organization can achieve measurable results, and we bring real care to every engagement.
Nicholas Webb, Founder and CEO
Membership Experience ® helps healthcare associations improve member retention, engagement, and new non dues revenue through a proven assessment and strategic planning system.
Tell us about your association and we will show you where the new growth opportunities are. We respond within one business day.
We honor and respect every organization that reaches out to us. You will never be added to a list for future contact. We use your information one time, only to answer your questions. That is it.
When you call, you reach a real person, not a robot. Our hours are 7 AM to 6 PM Pacific time.