Skip to content We develop new products that can be sold to your members, giving them additional value while giving you a new revenue center. You bring the revenue goal. We deliver a turnkey solution: insights, product development, product commercialization, and all other marketing and engagement support services.
Think about what your members already buy from someone else: training, certifications, benchmarking data, software tools, templates, market intelligence, buyer guides. Every one of those purchases is revenue your association could be earning while delivering value your members would rather get from you, the organization they already trust.
The reason most associations never capture that revenue is not a lack of ideas. It is that product development is a craft: insight research, concept validation, design, build, pricing, launch, and ongoing engagement. Almost no association can justify staffing that capability full time, so the opportunity sits untouched year after year.
That is the gap we fill. These service products are delivered on a custom basis, scoped to your revenue needs, and every engagement ends the same way: with a real product in market, generating real non dues revenue that your association owns.
Product Territories
Every association's product portfolio is different because every membership is different. These are the territories where we most often find products worth building.
Courses, credentials, and micro certifications your sector actually needs, priced as products rather than bundled away for free. Members advance their careers; you build recurring revenue.
Your association sits on data no one else has. Benchmarking products, salary studies, and market intelligence turn that position into a subscription your members renew every year.
Calculators, templates, assessment tools, and sector-specific software resources that save your members real hours every week. Practical utility is the most defensible member value there is.
Executive briefings, trend reports, and members-only intelligence services for the leaders in your sector who need to see around corners, and will pay for the privilege.
New event formats, executive programs, and cohort experiences designed around what your members told us they actually want, not what the calendar has always had.
Products built with industry partners that serve members while opening entirely new sponsorship and licensing revenue. Two revenue streams from one build.
The process
We start with your number: the non dues revenue your association needs this product line to produce. Every decision after this point is measured against that target, which keeps the work honest.
We research your members to find the problems they would pay to have solved. The best product ideas are never invented in a conference room. They are discovered in your membership.
We build a portfolio of product concepts, optimize the strongest, and validate them with real members before development begins. You invest in winners, not hunches.
Our team develops the product end to end: design, content, technology, pricing, and packaging. Your staff stays focused on running the association while the product takes shape.
We handle commercialization and go to market: positioning, launch campaigns, sales enablement, and member engagement support. The product does not just exist. It sells.
Post launch, we measure adoption and revenue, improve the product, and identify the next one. Your association ends up with something it has never had before: a working product engine.
Members get additional value. Your association gets a new revenue center. And the entire capability arrives turnkey, without adding a single position to your payroll.
Who delivers this work
Fractional Association Executive services are provided directly by our founder and CEO, Nicholas J. Webb, who has served some of the top brands and associations in the world. When your association engages this service, the executive in the seat is Nick himself.
Nick has served the association space for more than 30 years and is widely respected across the association marketplace. He is a multiple number one best-selling author, a recognized Human Experience® subject matter expert, and an inventor with more than 40 issued US patents. He has served as an adjunct professor and as a fractional Chief Innovation Officer for a top medical school, which awarded him an honorary doctorate for his contributions to healthcare. When you work with Membership Experience®, you are not handed off to a junior team. You get the principal, which means the quality of the thinking never gets diluted on its way to you.
Common Questions
Anything your members would pay for because it makes their work or their organization better: certification and education programs, benchmarking and data products, tools and templates, premium content subscriptions, buyer guides, technology resources, and purpose built services. If your members have a recurring problem, there is usually a product inside it, and that product is a revenue center for your association.
No. Most clients start with a revenue goal, not an idea. We mine member insights to find the problems worth solving, develop a portfolio of concepts, validate them with your members, and then build the winners. If you do have ideas, we pressure test and optimize them before a dollar is spent on development.
We do. The engagement is turnkey: insights, product development, product commercialization, and all other marketing and engagement support services. Your staff does not need product managers, developers, or launch marketers. You bring the members and the mission. We bring the product company.
On a custom basis, scoped to your revenue needs. A modest first product for a state association is a very different build than a multi product portfolio for a national organization, so we design the engagement, and the economics, around the revenue outcome you are targeting.
Your association does. The product, the revenue, and the member relationships are yours. We can continue to operate and improve the product for you, or hand it to your team with everything documented, whichever serves your long term interests better.
