Skip to content Insights and Innovations is a monthly subscription service that delivers detailed insights specific to your membership, with very specific recommendations about what to do with them. We find out what is important to your members, then we invent additional economic and experiential value each and every month, all for a flat subscription fee.
The benchmarking data should worry every association executive. Only 11 percent of associations believe their own value proposition is very compelling, and that number is falling. Roughly half report flat or declining membership. These are not marketing problems. They are insight problems: organizations delivering the value they assume members want rather than the value members would actually pay more to keep.
Without a continuous flow of member insight and a discipline of inventing new value, associations drift toward irrelevance one renewal cycle at a time. Members rarely complain on the way out. They simply stop seeing the point, and by the time the retention report shows it, the damage is a year old.
Insights and Innovations exists to make sure that never happens to your association. Every month you learn something true about your members, and every month your members get something new and valuable in return. That rhythm, sustained over a year, is what a compelling value proposition is actually made of.
How a month works
The subscription runs on a simple monthly cycle, executed by senior human experts using our range of proprietary research and innovation tools.
Structured member listening, targeted research, and sector scanning specific to your association and your industry. We look at what members say, what they do, and what is changing around them, so the picture you get is complete rather than convenient.
This is not a generic program and the information is not pulled from databases. Senior experts apply decades of association and innovation experience to interpret what the findings actually mean for your retention, engagement, and revenue. You get judgment, not just data.
Every month we invent additional value for your members: new program concepts, service improvements, revenue producing products, and experience upgrades, each designed around what we just learned. Your value proposition gets measurably stronger twelve times a year.
You receive a monthly briefing with the findings, the newly invented value concepts, and exact recommendations about what to do next: what to launch, what to fix, what to stop, and in what order. Your leadership team leaves every month knowing precisely where to act.
What you get
We find out what matters to your members. Then we invent new value in response. Month after month, that is how an association becomes impossible to leave.
Who delivers this work
Fractional Association Executive services are provided directly by our founder and CEO, Nicholas J. Webb, who has served some of the top brands and associations in the world. When your association engages this service, the executive in the seat is Nick himself.
Nick has served the association space for more than 30 years and is widely respected across the association marketplace. He is a multiple number one best-selling author, a recognized Human Experience® subject matter expert, and an inventor with more than 40 issued US patents. He has served as an adjunct professor and as a fractional Chief Innovation Officer for a top medical school, which awarded him an honorary doctorate for his contributions to healthcare. When you work with Membership Experience®, you are not handed off to a junior team. You get the principal, which means the quality of the thinking never gets diluted on its way to you.
Common Questions
No. This is not a generic program and the information is not pulled from databases. Every month's insights come from human expertise applied to your specific membership through our range of proprietary research tools. You get findings about your members, not recycled industry commentary, which means every recommendation is one you can actually act on.
A monthly briefing with detailed insights specific to your membership, plus very specific recommendations about what to do with them. That includes newly invented economic and experiential value: concrete program, product, service, and experience concepts designed for your members. You never receive an observation without an action attached.
A flat monthly subscription fee. No hourly billing, no scope negotiations, no surprises. Your budget stays predictable while the value compounds month over month.
An annual survey is a snapshot that is out of date within a quarter, and most surveys tell you what happened rather than what to build. This subscription is a continuous listening and invention engine: we find out what is important to your members and then create new value in response, every single month. Your association stops guessing between surveys.
Everything we deliver is yours to keep: the research, the findings, the recommendations, and the concepts. We earn the renewal each month by being worth more than we cost, which is exactly the standard your members hold you to.
